Hiring a Visual Copywriter?
Hiring a capable copywriter is often a process which is overlooked or underestimated by many business owners. Having the right person on staff can have significant effects on your business, and can greatly increase your conversions and profitability. The challenge, then, is knowing what to look for in a potential copywriter. When interviewing prospective copy writing staff, there are a few things to keep in mind, as well as few key attributes to take note of.
During the course of meeting with copywriters, the first thing you should do is request samples of previous work. Professional copywriters should have an extensive, readily available portfolio. Carefully read the samples and be on the lookout for grammar, spelling, and punctuation errors. In addition, you may want to read the samples several times. Consider the tone and flow of the article and imagine it on your own website or publication. Reading samples is not just about judging the quality of work, but about gauging its ability to seamlessly integrate with your publication and provide an effective communication medium. As an accomplished copywriter, I can provide numerous samples spanning many different styles, niches, and audience types.
The process of hiring and contracting a copywriter is a highly collaborative process. That being the case, it is critical to look for writers who have an excellent track record of responsible communication with their clients. Furthermore, copywriters must be adept at understanding a wide range of prompts and writing intentions. In other words, your copywriter should have a knack for understanding your needs and wants and deliver them in an effective manner. Copywriters who are open to constructive criticism and editing requests are also highly desirable, as there may be circumstances in which the work delivered is not exactly what you need. As a copywriter, I make every effort to maintain constant and direct communication with my clients, and I am committed to ongoing edit requests in order to satisfy each client’s exact needs.
In business, time is paramount. Most business owners not only need engaging, original content, they need it quickly. Many copywriters are able to craft elegant masterpieces given a long enough time frame. Still others are willing to offer fast turnaround, sacrificing quality in the process. When it comes to my work, I believe that no sacrifices should be made. I make every effort to deliver high-quality, professionally written articles in the shortest amount of time possible.
Finally, web entrepreneurs have unique needs when it comes to site content. Landing pages, keywords, and search engine optimization are just a few of the many important considerations in formulating profitable web content, and are concepts with which any copywriter should be familiar. I am well-versed in each of these ideas, and am able to naturally integrate them into my articles.
Above all else, your copywriters should be professional and willing to go above and beyond the requisite demands. I continually strive to give my clients the most outstanding experience possible, and am committed to upholding that philosophy.