Your Voiceover Copywriter Is The Foundation Of A Successful Ad Campaign
An important part to launching a television or radio advertising campaign is selecting the right voiceover copywriter for the job! Selecting a professional to take care of this will help build a firm foundation for your ad campaign.
A voiceover copywriter is a professional writer. Instead of writing books or news articles or fascinating website content, he writes the narrative comments or announcements that are featured in television and radio advertisements. This narrative is referred to in the industry as voiceover.
A voiceover copywriter presented with a unique challenge: to create interesting, catchy, and memorable ad content that makes a point in 30-60 seconds. If you have heard a memorable advertising catchphrase that you get stuck in your head, you can thank the copywriter!
Are you researching the idea writing your own copy for an upcoming ad campaign? That’s absurd!
You wouldn’t let a mechanic fix your car because he read the instructional manual, would you? Of course you wouldn’t. You choose your mechanic because he has industry knowledge, years of experience, and a shiny chrome toolbox, filled with all the tricks of the trade. He can probably also help you with some prevention before things become big headaches, saving you time and money down the road.
The same thing goes for a voiceover copywriter. A voiceover copywriter is a professional writer. He has extensively studied writing, advertising, and marketing. He knows the latest developments in the advertising arena. He can craft words that are digested quickly. He is effective at making a point in just a few short seconds. In other words, he has the tools to get this job done for you.
In addition, a professional copywriting service knows the advertising industry trends. He knows what works and what may fail. He knows what appeals to a mass audience. He can make suggestions that will increase the effectiveness of your advertising campaign.
Once you have decided that you want to hire a voiceover copywriter, there are several things you can do to make the process easier and more efficient.
First of all, be sure to bring your copywriter up to speed on what you are selling. It doesn’t matter if you sell widgets or whatnots, the same principle applies. Arm him with your marketing plan, company brochures, website URL, direct mailers, and any other information you can give him. A good writer will use these materials to develop the voice for your advertising campaign.
Second, ensure that the copywriter knows the “feel” you want for your ad campaign. Your writer needs to know up front whether you want your copy to be festive, dramatic, or somber. Knowing this information up front will save you time and money.
Finally, remember that there are many copywriters. Find the one that you think you will work with the best. Being able to bounce ideas around is part of a great working relationship. Hiring the best voiceover copywriter for your project is crucial to a successful ad campaign and will result in a great return on investment.